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© may works in a mental institution cleverly disguised as an advertising agency.
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    No. It’s a book.

    — 7 months ago
    "The task is not so much to see what no one yet has seen, but to think what nobody yet has thought about that which everybody sees."
    Arthur Schopenhauer
    — 8 months ago with 1 note
    #quotes 
    Reading: But, Ad people rarely have time on their hands... →

    We are drowning in information, but starved for knowledge. John Naisbitt

    Luckily, the wonderful people at http://brandgenetics.com have quick summaries of some popular and industry relevant books listed below. The posts are great if you need a refresher on something you’ve already read, or if you’re wondering whether reading the whole book is worth your time and effort.

    Wikinomics

    The Tipping Point

    Purple Cow

    Blink

    Spent

    Fascinate

    Repositioning

    Shopper Marketing

    Buyology

    The New Experts

    Predictably Irrational

    Enchantment

    The Truth About What Customers Want

    The Truth About What Customers Want (Part 2)

    Other resources:

    http://www.getabstract.com [a large library of business book abstracts]

    http://www.ted.com/pages/tedbooks [less than 20,000 words each. As described by TED, they’re “long enough to explain a powerful idea, but short enough to be read in a single sitting”

    — 8 months ago with 11 notes
    #advertising  #reading  #book  #summary  #resources 
    The Creative To-Do List
a beautiful list of resolutions that can can be a source of inspiration if you’re looking for something to do.
scroll down to the bottom of the web page, and you can download a desktop wallpaper version.
Credits: Adam Bailey, copywriter, and Irene Pau, art director, with Rethink in Toronto.

    The Creative To-Do List

    a beautiful list of resolutions that can can be a source of inspiration if you’re looking for something to do.

    scroll down to the bottom of the web page, and you can download a desktop wallpaper version.

    Credits: Adam Bailey, copywriter, and Irene Pau, art director, with Rethink in Toronto.

    — 8 months ago with 1 note
    #creative  #to-do list 

    there’s no such thing as a boring category, just boring advertising.

    This well crafted ad makes something as dull as ‘long-term investment management’ become beautiful.

    — 9 months ago
    if you were waiting for a sign, this is it.

    if you were waiting for a sign, this is it.

    — 9 months ago with 3 notes
    #inspiration 
    "If you sell what you do, you’re a vendor. If you sell why you do it, you’re a brand."
    @simonsinek
    — 9 months ago
    #quotes 
    “Creativity isn’t an occupation, 
it’s a pre-occupation” 
Sir John Hegarty

    “Creativity isn’t an occupation,

    it’s a pre-occupation” 

    Sir John Hegarty

    — 1 year ago

    Visualizing our humanity.

    Artist Aaron Koblin takes vast amounts of data (and at times vast numbers of people) and weaves them into stunning visualizations. His works brilliantly explore how modern technology can make us more human, and shows what  collaborative creativity can look like.

    — 1 year ago
    "If you can’t explain it simply, you don’t understand it well enough."
    Albert Einstein
    — 1 year ago
    #quotes 
    "Be less curious about people & more curious about ideas"
    Marie Curie
    — 1 year ago
    #quotes 

    The Drunk Valet

    Such an intelligent idea. How do you convince people not to get behind the wheel when they’re drunk? You convince them to change their behavior while they’re still sober.

    Bar Aurora & Boteco Ferraz got a “drunk” valet to take people’s cars as they arrived to the bar. It’s no surprise they refused to give him their keys, and that’s when he handed them a valet ticket that drove the message:

    “Never let a drunk driver take your car. Even if that driver is you”

    — 1 year ago with 1 note
    “The creative adult is the child who survived” U. LeGuin

    “The creative adult is the child who survived” U. LeGuin

    — 1 year ago with 2 notes
    #quotes 
    "Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away."
    Antoine de Saint-Exupery
    — 1 year ago with 1 note
    #quotes 
    "

    fall seven times,
    stand up eight

    七転び八起き

    "
    Japanese proverb
    — 1 year ago
    #quotes