★ commercial break
© may works in a mental institution cleverly disguised as an advertising agency.
commercial break is her online scrapbook of | ads | ideas | articles | & | interests |
twitter.com/may_hanna:
No. It’s a book.
Luckily, the wonderful people at http://brandgenetics.com have quick summaries of some popular and industry relevant books listed below. The posts are great if you need a refresher on something you’ve already read, or if you’re wondering whether reading the whole book is worth your time and effort.
The Truth About What Customers Want
The Truth About What Customers Want (Part 2)
Other resources:
http://www.getabstract.com [a large library of business book abstracts]
http://www.ted.com/pages/tedbooks [less than 20,000 words each. As described by TED, they’re “long enough to explain a powerful idea, but short enough to be read in a single sitting”
The Creative To-Do List
a beautiful list of resolutions that can can be a source of inspiration if you’re looking for something to do.
scroll down to the bottom of the web page, and you can download a desktop wallpaper version.
Credits: Adam Bailey, copywriter, and Irene Pau, art director, with Rethink in Toronto.
there’s no such thing as a boring category, just boring advertising.
This well crafted ad makes something as dull as ‘long-term investment management’ become beautiful.
Visualizing our humanity.
Artist Aaron Koblin takes vast amounts of data (and at times vast numbers of people) and weaves them into stunning visualizations. His works brilliantly explore how modern technology can make us more human, and shows what collaborative creativity can look like.
The Drunk Valet
Such an intelligent idea. How do you convince people not to get behind the wheel when they’re drunk? You convince them to change their behavior while they’re still sober.
Bar Aurora & Boteco Ferraz got a “drunk” valet to take people’s cars as they arrived to the bar. It’s no surprise they refused to give him their keys, and that’s when he handed them a valet ticket that drove the message:
“Never let a drunk driver take your car. Even if that driver is you”
