September 2011
4 posts
1 tag
“The task is not so much to see what no one yet has seen, but to think what...”
– Arthur Schopenhauer
5 tags
Reading: But, Ad people rarely have time on their... →
Luckily, the wonderful people at http://brandgenetics.com have quick summaries of some popular and industry relevant books listed below. The posts are great if you need a refresher on something you’ve already read, or if you’re wondering whether reading the whole book is worth your time and effort.
Wikinomics
The Tipping Point
Purple Cow
Blink
Spent
Fascinate
Repositioning
...
2 tags
