The task is not so much to see what no one yet has seen, but to think what...– Arthur Schopenhauer
Reading: But, Ad people rarely have time on their... →
Luckily, the wonderful people at http://brandgenetics.com have quick summaries of some popular and industry relevant books listed below. The posts are great if you need a refresher on something you’ve already read, or if you’re wondering whether reading the whole book is worth your time and effort. Wikinomics The Tipping Point Purple Cow Blink Spent Fascinate Repositioning ...