★ commercial break

"Make everything as simple as possible, but not simpler."

Sun, 15 Jul 2012 10:46:58 +0400

“Make everything as simple as possible, but not simpler.” - Albert Einstein

"The trick to finding ideas is to convince yourself that everyone and everything has a story."

Thu, 12 Jul 2012 11:17:45 +0400

“The trick to finding ideas is to convince yourself that everyone and everything has a...

Project Re:Brief Internet advertising turns 18 years this year...

Thu, 05 Jul 2012 12:04:29 +0400

Project Re:Brief

Internet advertising turns 18 years this year and the people at Google were frustrated with the thought that “banner ads” are still not being used to their full potential. Some traditional ad people may think technology is too geeky and find it alien to them. Google believes the two can work together.

So they designed an experiment: They found the old-school, age-of-my-grandparents advertising gurus who created the iconic Coca Cola, Avis and Alka-Seltzer ads in the 1960s that we read about in books. They took them out of retirement and put them in a room with Google geeks to see how they could ‘re-imagine’ and develop these campaign ideas in the digital age.

The process is documented in this charming, one hour, perfect-for-a-lunch-break film directed by Doug Prey (director of “Art & Copy”).

No. It’s a book.

Sat, 05 Nov 2011 08:58:23 +0400

No. It’s a book.

"The task is not so much to see what no one yet has seen, but to think what nobody yet has thought..."

Mon, 26 Sep 2011 17:54:13 +0400

“The task is not so much to see what no one yet has seen, but to think what nobody yet has...

Reading: But, Ad people rarely have time on their hands...

Tue, 13 Sep 2011 10:31:00 +0400

Reading: But, Ad people rarely have time on their hands...: Luckily, the wonderful people at...

The Creative To-Do List a beautiful list of resolutions that can...

Mon, 12 Sep 2011 15:14:00 +0400

The Creative To-Do List

a beautiful list of resolutions that can can be a source of inspiration if you’re looking for something to do.

scroll down to the bottom of the web page, and you can download a desktop wallpaper version.

Credits: Adam Bailey, copywriter, and Irene Pau, art director, with Rethink in Toronto.

there’s no such thing as a boring category, just boring...

Sun, 04 Sep 2011 17:06:00 +0400

there’s no such thing as a boring category, just boring advertising.

This well crafted ad makes something as dull as ‘long-term investment management’ become beautiful.

if you were waiting for a sign, this is it.

Mon, 29 Aug 2011 15:48:33 +0400

if you were waiting for a sign, this is it.

"If you sell what you do, you’re a vendor. If you sell why you do it, you’re a brand."

Sun, 28 Aug 2011 17:13:42 +0400

“If you sell what you do, you’re a vendor. If you sell why you do it, you’re a...

“Creativity isn’t an occupation, it’s a...

Sat, 04 Jun 2011 19:11:21 +0400

“Creativity isn’t an occupation,

it’s a pre-occupation”

Sir John Hegarty

Visualizing our humanity. Artist Aaron Koblin takes vast...

Tue, 24 May 2011 18:26:29 +0400

Visualizing our humanity.

Artist Aaron Koblin takes vast amounts of data (and at times vast numbers of people) and weaves them into stunning visualizations. His works brilliantly explore how modern technology can make us more human, and shows what collaborative creativity can look like.

"If you can’t explain it simply, you don’t understand it well enough."

Mon, 02 May 2011 15:53:08 +0400

“If you can’t explain it simply, you don’t understand it well enough.” -...

"Be less curious about people & more curious about ideas"

Wed, 20 Apr 2011 22:32:14 +0400

“Be less curious about people & more curious about ideas” - Marie Curie

The Drunk Valet Such an intelligent idea. How do you convince...

Wed, 20 Apr 2011 22:25:30 +0400

The Drunk Valet

Such an intelligent idea. How do you convince people not to get behind the wheel when they’re drunk? You convince them to change their behavior while they’re still sober.

Bar Aurora & Boteco Ferraz got a “drunk” valet to take people’s cars as they arrived to the bar. It’s no surprise they refused to give him their keys, and that’s when he handed them a valet ticket that drove the message:

“Never let a drunk driver take your car. Even if that driver is you”

“The creative adult is the child who survived” U....

Wed, 13 Apr 2011 13:11:57 +0400

“The creative adult is the child who survived” U. LeGuin

"Perfection is achieved, not when there is nothing more to add, but when there is nothing left to..."

Thu, 07 Apr 2011 10:17:00 +0400

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left...

"fall seven times, stand up eight 七転び八起き"

Sat, 12 Mar 2011 13:09:34 +0400

“fall seven times, stand up eight 七転び八起き” - Japanese proverb

i wish this was...

Wed, 02 Mar 2011 15:56:40 +0400

*i wish this was...*: a creative sticker that invokes interesting responses and engages people....

Brilliant, Brilliant ad. You can’t help but love &...

Wed, 02 Mar 2011 15:31:32 +0400

Brilliant, Brilliant ad. You can’t help but love & hate this character!