this is a video of Steve Jobs introducing a Think Different TV ad in 1997.
watching it made me wonder how is it that an ad introduced 13 years ago could still be so relevant today?
Think Different: “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. … While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do.”
it feels extraordinary, and it’s not an accident: it’s something that happens when the insight and beliefs behind the idea are powerful and inspirational. Steve beautifully and simply describes what marketing should be about, and the ad he unveils is a great example of what corporate advertising should be. Listening to his intro speech, you can tell this man has a very great sense of what brand values should reflect, how they relate to the product and the audience, and how advertising should communicate them.
the NYT blog article is here http://nyti.ms/dA09vx