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© may works in a mental institution cleverly disguised as an advertising agency.
commercial break is her online scrapbook of | ads | ideas | articles | & | interests |
twitter.com/may_hanna:
© may works in a mental institution cleverly disguised as an advertising agency.
commercial break is her online scrapbook of | ads | ideas | articles | & | interests |
twitter.com/may_hanna:
Reading: But, Ad people rarely have time on their hands... →
#advertising
#reading
#book
#summary
#resources
Luckily, the wonderful people at http://brandgenetics.com have quick summaries of some popular and industry relevant books listed below. The posts are great if you need a refresher on something you’ve already read, or if you’re wondering whether reading the whole book is worth your time and effort.
The Truth About What Customers Want
The Truth About What Customers Want (Part 2)
Other resources:
http://www.getabstract.com [a large library of business book abstracts]
http://www.ted.com/pages/tedbooks [less than 20,000 words each. As described by TED, they’re “long enough to explain a powerful idea, but short enough to be read in a single sitting”
